When is Black Friday?

Black Friday is the day after US Thanksgiving, so it’s the Friday after the fourth Thursday of November and always falls between November 23 and 29. Cyber Monday follows three days later.

YearBlack FridayCyber Monday
2026November 27November 30
2027November 26November 29
2028November 24November 27
2029November 23November 26
2030November 29December 2

A countdown for your own sale

Shoppers look for the exact moment a sale starts. Choose Customize this countdown and set it up for your store:

  1. Set the start time of your sale and the time zone you announce it in, for example 12:00 a.m. Eastern.
  2. Give it a title such as “Black Friday sale starts in” and match your brand colors.
  3. Optionally add a redirect: when the countdown ends, visitors on the countdown page go straight to your sale.
  4. Use Embed on website to add it to your store’s homepage or a banner. See the website embed guide.

Embedded countdowns never show ads, so they won’t advertise anyone else’s deals on your page. Email newsletters can’t run live embeds, so link to the countdown from your emails instead.

Because Black Friday’s date changes, links you copy from this page count down to this year’s Black Friday.

Frequently asked questions

What date is Black Friday?

Black Friday is the day after US Thanksgiving: Friday, November 27, 2026. See the table above for the next five years.

Can I put a Black Friday countdown on my online store?

Yes. Customize the countdown, then use Embed on website to copy the code into your store’s page. It’s free and never shows ads. Step-by-step guide.

Is it free?

Yes. count.live is free, needs no account, and the countdowns you share or embed never show ads.